RANCHO CUCAMONGA, Calif. (Oct. 13, 2004) — Falken Tire Corp. is discontinuing the marketing and distribution of the Ohtsu medium truck tire line, effective Jan. 1, to refocus its efforts on the Falken brand.
Westlake Village, Calif.-based Itochu International will become the exclusive distributor of Ohtsu medium truck tires throughout the U.S. and Canada. Itochu has marketed the line exclusively in the western half of the U.S. since the 1970s and will work with Falken to ensure a “smooth and trouble-free transition” for Ohtsu customers, the companies said.
Itochu said it will welcome calls from dealers at (800) 752-4741. Dealers can ask either for Tom Hollister or JJ Lee.