Cooper Tire & Rubber Co. has signed on with Sterling Commerce to enhance its data sharing and integration with customers and suppliers.
``To maintain and grow our market share, we needed to overcome all the complexity involved with sharing and integrating the information necessary to conduct business,'' said Dave Drake, lead systems architect with Cooper.
The tire maker said implementing the system, Gentran Integration Suite, will help expand supplier relations and decision-making support.
``We continue to press for more efficiencies in our supply chain,'' Mr. Drake said. ``One area where we will focus in 2004 and beyond is electronic connections with freight carriers since many still communicate with faxes or phone calls.''