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September 01, 2004 02:00 AM

Cooper launches steak promotion

Tire Business Staff
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    FINDLAY, Ohio (Sept. 1, 2004) — Cooper Tire & Rubber Co. hopes consumers can sink their teeth into its fall promotion.

    From Sept. 1 through Nov. 30, consumers who buy four Cooper Zeon 2XS, XST or ZPT high performance tires will earn a gift certificate to Omaha Steaks for a value of up to $66. Omaha Steaks is a mail-order food company in Omaha, Neb.

    “This partnership fits well with our marketing strategy,” said Laura Goetz, advertising manager. “Not only does it help our dealers maximize their advertising efforts, but also creates enthusiasm with consumers.”

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