DIAMOND BAR, Calif. (Aug. 17, 2004) — The Specialty Equipment Market Association (SEMA) hopes it has increased efficiency at its annual aftermarket show in November with a number of improvements, the Diamond Bar-based group said.
First, online registration, which is used by more than 80 percent of attendees, received an improved virtual show Web site system featuring the “My Show Planner” tool. SEMA said the tool is useful for media and buyers to organize their time at the Las Vegas show, which will run Nov. 2-5.
Also, the SEMA show's exhibit areas have been combined and expanded, allowing attendees to focus on industry segments critical to their specific business. SEMA said the show will have a clear focus on several market niches, including racing and performance, off-road and mobile electronics. The racing section will be in the Center Hall while the off-road section will encompass the entire second floor of the convention center's South Hall.
SEMA also said it has added badge-holder pickup locations, improved shuttle bus schedules and coordinated more with the new Las Vegas monorail.