DENVER (Aug. 11, 2004) — Bridgestone/Firestone (BFS) is offering spectators at this weekend's Champ Car World Series race in Denver a chance to chill out and test some of the company's new winter tire offerings in the process.
BFS, the presenting sponsor of the Champ Car World Series, has created the Blizzak Chill Zone inside Denver's Pepsi Center sports arena, where spectators will have an opportunity to watch or participate in ice driving exhibitions with drivers from the Bridgestone Winter Driving School. The Pepsi Center, home of the Colorado Avalanche National Hockey League team, is located within the 1.65-mile temporary race track, which runs through city streets.
BFS, the supplier of Bridgestone Potenza racing tires for the 20-car Champ Car field, is promoting the event and the Chill Zone through participating Firestone Tire and Service Centers, Peerless Tyre stores and Tires Plus locations in the Denver area. The stores are offering a book with coupons for race-related events—including free admission to the track on Aug. 13 and 14—automotive services and performance-oriented products.
The company staged a similar event last year.
Consumers who attend the tire demonstration event on the ice rink will receive a free lift ticket to Steamboat Ski Resort, while supplies last.
“Fans will be able to go from one temperature extreme to another,” said John Robinson, brand marketing sponsorship/events manager with Bridgestone Firestone North American Tire L.L.C. “Consumers will learn first-hand how important performance and grip is—even on one of the most extreme surfaces.”
The Nashville, Tenn.-based tire maker also will use the Pepsi Center for an autograph session with the Champ Car drivers and celebrity ice-driving demonstrations.
The Centrix Financial Grand Prix of Denver, the ninth event in the 15-race 2004 Champ Car season, is scheduled to start at 1 p.m. MDT Aug. 15.