AKRON (July 28, 2004) — Goodyear has appointed New York-based Media Planning Group (MPG) to work with its marketing team on strategy, planning and purchase of media for the Goodyear brand.
The move follows the recent consolidation of creative ad image advertising and marketing through Goodyear's appointment of Boston-based Arnold Worldwide as its managing agency for its North American Tire unit. MPG and Arnold Worldwide are units of Havas, a marketing communications firm, and will work together on all communications planning and buying for Goodyear beginning with 2005 media work.
Arnold Worldwide will produce ongoing Goodyear product advertising while Akron-based Hitchcock Fleming & Associates continues to provide Goodyear with product, promotional and retail advertising support. Another firm, PHD U.S., will continue its 2004 media planning and buying for the Goodyear brand through the end of this year, the tire maker said.