FINDLAY, Ohio (July 28, 2004) — Cooper Tire & Rubber Co. has introduced an online tool kit to help dealers with their local print advertising campaigns.
The kit includes 12 templates for newspaper ads for dealers to use in their marketing efforts, the Findlay-based tire maker said. The images vary in size and demographic target, and dealers can insert their own taglines and messages. They include Cooper tire logos.
The kit is at http://coopertireads.com. The site requires a user name and password for access. Dealers can request a password at the Web site.
“This tool kit is part of our commitment to continually expand and strengthen the services we deliver to our thousands of dealers across North America,” said Laura Goetz, manager of Cooper Tire advertising.