Skip to main content
EVENT TRACKER
Keep track of rescheduled, canceled industry events with our COVID-affected event tracker - Powered by Snap Finance
Close
Sister Publication Links
  • Rubber & Plastics News
  • European Rubber Journal
tb-logo
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • OPINION
    • CORONAVIRUS
    • AUTO INDUSTRY
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • FACTORY FIXES
    • GOVERNMENT & LAW
    • INTERNATIONAL
    • MOTOR SPORTS
    • NEW PRODUCTS
    • RETAIL TIRES
    • SERVICE ZONE
    • SEMA/AAPEX
    • SMALL BUSINESS
    • TIRE MAKERS
    • SPONSORED CONTENT
    • Tire Cologne canceled; rescheduled until 2022
      New round of Paycheck Protection Program funding opens
      Vaccine may usher sense of normalcy
      Cover-up: More retailers requiring face masks to curb COVID
    • Icahn Auto trims fiscal 2020 operating loss despite 14% lower sales
      Oshkosh unit gets contract for new USPS local delivery vehicle
      Sumitomo adds treadwear-detection to 'Sensor Core' toolkit
      New Porsche 911 GT3 to feature Michelin fitment
    • Icahn Auto trims fiscal 2020 operating loss despite 14% lower sales
      Oshkosh unit gets contract for new USPS local delivery vehicle
      Yokohama sets ambitious goals through 2023
      Conti recalling 94,000 Conti-, General-, Barum-brand LT/SUV tires
    • TravelCenters plans 6 TA Express sites in California in 2021
      Carlisle TyrFil broadens recycling technology options
      U.K. retreader Vaculug to promote tread rubber supplier Vipal
      TMC moves spring conference online, sets trade show for September
    • Oshkosh unit gets contract for new USPS local delivery vehicle
      Conti recalling 94,000 Conti-, General-, Barum-brand LT/SUV tires
      Cooper expands recall of Cooper, Mastercraft grand-touring tires
      DOT issues 13 tire plant ID codes in 2020
    • Yokohama sets ambitious goals through 2023
      OK Tire secures exclusivity for Blackhawk tire brand
      U.K. retreader Vaculug to promote tread rubber supplier Vipal
      Execs: Goodyear acquisition of Cooper will benefit dealers
    • Bridgestone World Solar Challenge canceled due to pandemic restrictions
      Pirelli, Goodyear ink sedan racing series contracts in Canada, Europe
      Goodyear extends partnership with Nürburgring race circuit
      BFG to support ATV/UTV racers in WORCS series
    • Michelin launching ‘eco-responsible' performance tire for sporty EVs
      Martins Industries launches products in 3 categories
      Carlisle TyrFil broadens recycling technology options
      New McLaren supercar incorporates Pirelli's Cyber Tyre system
    • Icahn Auto trims fiscal 2020 operating loss despite 14% lower sales
      Cooper recalling 430,000+ whitewall LT tires in multiple brands
      OK Tire secures exclusivity for Blackhawk tire brand
      NPW hires Switzer as national sales manager
    • Automotive Lift Institute introduces Check360 inspection, label
      Martins Industries launches products in 3 categories
      Marinucci: Effective road test may eliminate issues
      Our View: Shops must alter ways to attract, retain talent
    • SEMA scholarships and loan forgiveness now available
      WTC hosting webinar Jan. 20 on load-capacity standards
      Denver's Brian Sump named AAPEX Shop Owner of the Year
      DUB, TIS Wheels founder Myles Kovacs is SEMA Person of the Year
    • Trade groups oppose minimum wage increase proposal
      New stimulus package fixes PPP loan confusion
      Vaccine may usher sense of normalcy
      2020 Review: PPP loans give boost to small businesses
    • Michelin launching ‘eco-responsible' performance tire for sporty EVs
      Goodyear, Cooper deal creates tire production synergies
      Goodyear promotes Helsel to senior VP, global operations role
      Tire dealers see possibilities in Goodyear, Cooper deal
    • Sponsored By Yokohama Tire Company
      7 questions to ask consumers when they need tires for a crossover SUV
      Sponsored By Yokohama Tire Company
      Stocking Tires for Crossover SUVs
      Sponsored By AppointmentPlus
      Three Important Lessons Learned for the Tire Business During a Pandemic
      Sponsored By Yokohama Tire Company
      7 questions to ask consumers when they need tires for a crossover SUV
  • SHOP FLOOR
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Video: Balancing Tire
      Safety tips for wheel balancing
      An introduction to wheel balancing
      Wheel weights: Balancing form with function
    • Video: Demounting
      Tire changer types, tips and trends
      How to clear rim rust and corrosion
      An introduction to demounting, mounting and inflation
    • Video: Safety
      Customers
      Considerations for shop safety policies
      Introduction: Creating a culture of safety
    • Video: Tire Repair
      Essential tools, materials and equipment for tire repair
      An introduction to tire repair
      How to properly patch a puncture
    • Video: TMPS Service
      The life-saving work of TPMS
      An introduction to TPMS service
      The importance of proper relearn procedures
    • Video: Training
      Internship ideas to attract tech talent
      Choosing the right auto service tech school
      Intro: Finding and training technicians
    • Video:Vehicle Lifting
      The gravity of proper lift points
      Safety essentials when using jack stands
      An introduction to lifts and lift safety
    • Video: Wheel Torque
      The importance of torque specifications
      Introduction to proper wheel installation
      Torque check and recheck recommendations
  • Multimedia
    • VIDEOS
    • PHOTOS
    • PODCASTS
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Data
    • DATA STORE
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
  • ADVERTISE
  • DIGITAL EDITION
  • Awards
    • Tire Dealer Humanitarian Award
MENU
Breadcrumb
  1. Home
  2. News
July 27, 2004 02:00 AM

Cooper announces 'ultimate' promotion

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    COLUMBUS, Ohio (July 27, 2004) — Cooper Tire & Rubber Co. wants to be known as the No. 1 replacement brand in the minds of consumers, and the company thinks it has the “ultimate” promotion to make that happen.

    To grab the public's attention and drive customers into Cooper's 5,000 dealer locations nationwide, the tire maker is launching its biggest promotion ever—the Ultimate Bowl Tour.

    From Aug. 2 through Nov. 15, consumers and football fans everywhere can enter to win a trip to five of this year's top college football bowl games.

    The lucky grand prize winner gets to bring along three friends who will fly via private jet to San Antonio, Texas, Memphis, Tenn., Pasadena, Calif., New Orleans and Miami to enjoy bowl games festivities over a fun-filled week.

    Cooper executives announced the contest July 26 at a press conference at Ohio State University's football stadium.

    This promotion “elevates us to a position where we've never been before,” said Tom Dattilo, chairman, CEO and president of Cooper.

    Along with the grand prize, Cooper will award 25 first-place winners with certificates for a set of Cooper tires valued at $500 per set. Fifty second-place winners will receive ESPN/Cooper Tires football jerseys.

    College football fans and consumers can enter to win at any of Cooper's tire dealer locations nationwide or by logging on to www.ultimatebowltour.com.

    “We think this is a great contest for dealers,” said Dave Craig, Cooper's director of North American advertising. “We hope they'll support this.”

    Tom Geiger, president of Capital Tire Inc. in Toledo, which operates 20 retail, wholesale and commercial tire outlets and has sold Cooper tires for 25 years, said the promotion is unique. “Who's ever done something like this before?” he asked. “I think everybody's enthusiastic about it. The promotion should raise the level of visibility of the Cooper brand in the retail consumer's mind.”

    For Cooper, the Ultimate Bowl Tour “is a great way to demonstrate our commitment to college athletics,” Mr. Craig said. The tire maker is the official tire of six major collegiate conferences, the presenting sponsor of Thursday Night Football on ESPN and the presenting sponsor of the Cooper Tire Bowl Challenge Cup.

    For the Ultimate Bowl Tour, Cooper is teaming up with ESPN college football analyst Kirk Herbstreit, a former Ohio State quarterback, who will be part of a national advertising campaign.

    Mr. Herbstreit will serve as the celebrity spokesman for the contest and is featured in two commercials developed to promote the contest.

    “This Ultimate Bowl Tour is the absolute prize package,” Mr. Herbstreit said. “It's unbelievable that Cooper Tire came up with the concept and that I'm involved with it.”

    Print, broadcast and Web ads including Mr. Herbstreit will run on ABC, ESPN, ESPN 2, ESPN.com, in ESPN, The Magazine and EPSN radio.

    Cooper also will advertise the Ultimate Bowl Tour in regional football broadcasts of the ACC, Big East, Big Ten, Big 12, Mountain West, PAC-10 and SEC conference games.

    In addition, the tire maker is providing its tire dealers with point-of-sale materials, including posters, counter cards and entry forms.

    This is an exciting contest and an amazing prize, Mr. Craig said. “Who would not want win this and get to feel like a rock star?”

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    tb-logo
    Reader Services
    • Contact Us
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber & Plastics News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • CORONAVIRUS
      • AUTO INDUSTRY
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • FACTORY FIXES
      • GOVERNMENT & LAW
      • INTERNATIONAL
      • MOTOR SPORTS
      • NEW PRODUCTS
      • RETAIL TIRES
      • SERVICE ZONE
      • SEMA/AAPEX
      • SMALL BUSINESS
      • TIRE MAKERS
      • SPONSORED CONTENT
    • SHOP FLOOR
      • BALANCING
      • DEMOUNTING
      • SAFETY
      • TIRE REPAIR
      • TPMS
      • TRAINING
      • VEHICLE LIFTING
      • WHEEL TORQUE
    • Multimedia
      • VIDEOS
      • PHOTOS
      • PODCASTS
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Data
      • DATA STORE
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
    • ADVERTISE
    • DIGITAL EDITION
    • Awards
      • Tire Dealer Humanitarian Award