CHARLOTTE, N.C. (July 16, 2004) — Continental Tire North America Inc. and American Car Care Centers (ACCC) Inc. are partnering on a halftime promotion during the 2004 Continental Tire Bowl college football game.
Three finalists from a football throwing contest will vie for “millions of dollars” by trying to toss a football through a Continental tire. The game, which will be televised nationally on ESPN2, will be played Dec. 30 in Bank of America Stadium in Charlotte.
“I think that this will be a great opportunity for both companies to build awareness and to strengthen the relationship,” said Len Lewin, president and COO of ACCC.
ACCC dealers will hold drawings leading up to the game to choose customers and dealers to compete for the finalist spots in the contest.