ATLANTA (July 7, 2004) — Bridgestone/Firestone's Fuzion line of tires will be the presenting sponsor of the "Fuzion Freak Fest," a custom car show slated for Sept. 18-19 in Atlanta.
The show will be added to the NOPI (Number One Parts Inc.) Nationals event, which is expected to draw about 100,000 attendees. The Fuzion show will feature black lights, florescent paint, DJs, dancers, glow sticks and a dance floor in an air-conditioned tent at the Atlanta Motor Speedway.
NOPI said the tire maker will use the event as a way to introduce attendees to its Fuzion Zri, which was designed for the automotive enthusiast and tuner markets and launched this past March.