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July 05, 2004 02:00 AM

Directory of retail marketing groups: Part 1 of 3

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    Active Green+Ross Complete Tire & Auto Centre

    580 Evans Ave.

    Etobicoke, Ontario M8W 2W1

    (416) 255-5581

    Fax: (416) 255-4793

    Web site: www.activegreenross.com

    E-mail: [email protected]

    Ralph Chiodo, president

    Peter Steele, general manager

    Program's name: Active Green+Ross

    Active Tire & Auto Centre Inc.'s franchise program, which it owns, has 42 distributor/members and includes 32 dealers operating 42 outlets.

    Fees: Up-front fee of $25,000 (Canadian); annual royalty fee of 5 percent of gross sales.

    Minimum initial investment: Approximately $150,000 to $200,000 (Canadian) depending on size of outlet.

    Minimum purchase volume: None

    Merchandise: Offers tires (Bridgestone, Firestone, BFGoodrich, Goodyear, Michelin, Uniroyal, Yokohama); participating outlets perform all general automotive repairs; locations in Ontario exclusively offer DieHard batteries.

    Exclusive brands: None

    Insurance: Health, property

    Program features: Advertising/promotion support; volume discounts on tires; warranties; service bay equipment; protected territories; point-of-sale materials; store signage; business services such as uniforms; credit card program; training/education; store design.

    American Car Care Centers (ACCC) Inc.

    5050 Poplar Ave., #920

    Memphis, Tenn. 38157

    (901) 680-9927

    Fax: (901) 680-9931

    Web site: www.accconline.com

    E-mail: [email protected]

    Len Lewin, president/COO

    David Crawford, director of marketing

    Program's name: American Car Care Centers

    ACCC is a ``programmed marketing group'' owned by 19 member distributors, operating nationwide. Participating dealers, who operate approximately 1,104 outlets nationwide, use the ACCC signage alongside their own dealership identity. The company said it is ``owned by independent dealers and run by independent dealers.''

    Fees: Monthly fee varying by distributorship, with no up-front fee

    Minimum initial investment: None

    Minimum purchase volume: Minimum annual amount that varies by distributorship.

    Merchandise: Offers tires (American, Capitol, Michelin, BFGoodrich, Uniroyal, Yokohama, Continental, General, Nankang), oil, batteries, service bay equipment, uniforms, etc.

    Exclusive brands: American

    Insurance: Liability, property; eventually a health insurance package

    Program features: Advertising/promotion and store signage, point-of-sale materials and design support; volume discounts on tires and other products and services; credit card; daily deliveries; warranty coverage; service bay equipment; business services including uniforms; and training/education.

    American Tire Distributors (ATD)

    P.O. Box 3145

    Huntersville, N.C. 28070

    (704) 992-2000

    Fax: (704) 992-1280

    Web site: www.atd-us.com

    Dick Johnson, chairman/CEO

    Phil Marrett, sr. v.p. sales and marketing

    Program's name: AutoEdge

    AutoEdge is an affiliated/associated dealer marketing group owned by ATD, with 361 participating dealers. The program's uniqueness is in ``the ability for a dealer to mix and match brands of his/her choice to build a program.''

    Fees: $225 annually; no up-front fee

    Minimum initial investment: None

    Minimum purchase volume: Participating dealer must commit 51 percent of purchases from ATD

    Merchandise: Offers tires (Michelin Americas Small Tires brands, Bridgestone, Firestone, Goodyear, Dunlop, Kumho, Nitto, Pirelli, Winston, Regul); wheels (Pacer, ICW Racing, CruiserWare, Ultra, BBS); equipment, supplies and apparel.

    Exclusive brands: Regul, Winston

    Insurance: Health, liability, property program available through partnership with ADP Co.'s plan.

    Program features: Advertising/promotion support; volume discounts on tires; warranties; service bay equipment; daily deliveries; point-of-sale materials; store signage; credit card program; and training/education.

    Bauer Built Inc.

    P.O. Box 248

    Durand, Wis. 54736

    (715) 672-4295

    Fax: (715) 672-4675

    Web site: www.bauerbuilt.com

    E-mail: [email protected]

    Jerry M. Bauer, president

    Tad Bauer, exec. v.p.

    Larry Hildebrandt, v.p. marketing

    Program's name: Tire Shop; Farm Tire Shop

    Owned by Bauer Built, the Tire Shop program, for passenger/light truck tire dealers, and Farm Tire Shop, for agricultural tire dealers, are associated dealer programs with 212 participants. According to the company, Tire Shop offers the flexibility to purchase passenger, light truck and farm tires.

    Fees: None

    Minimum initial investment: None

    Minimum purchase volume: 50 passenger/light truck tires in the Tire Shop program; 6 ag rears and 12 ag fronts/wagon tires in the Farm Tire Shop program.

    Merchandise: Offers tires (Bridgestone, Firestone, Michelin, BFGoodrich, Kumho, Mastercraft, Hercules, Carlisle and Titan); equipment, supplies, apparel; and batteries in some selected areas.

    Exclusive brands: Hercules, Mastercraft (in certain geographic territories).

    Insurance: None

    Program features: Advertising/promotion support; volume discounts on tires; warranties; service bay equipment; daily deliveries; exclusive/protected territories; point-of-sale materials; store signage; business services including uniforms; training/education; store design.

    Best-One Tire & Service

    P.O. Box 187

    Monroe, Ind. 46772

    (260) 692-1416

    Fax: (260) 692-1409

    Web site: www.needtires.com

    E-mail: [email protected]

    Paul Zurcher, founder

    John Miller, director of retail

    Program's name: Best-One Tire & Service

    Best-One, the company said, ``is designed to work hand and glove with all tire supplier programs. Furthermore, once a dealer qualifies, they can choose which programs they want to participate in.'' The affiliate dealer program has 24 distributor/members. Participating dealers operate some 240 outlets.

    Fees: $250 up front

    Minimum investment: None

    Minimum purchase volume: 51 percent of purchases with a minimum 150 units per month.

    Merchandise: Offers tires (Bridgestone, Firestone, Dayton, Peerless, Mastercraft, Goodyear, Michelin, Continental, General); wheel weights; valve stems; patch material; a completely integrated point-of-sale system.

    Exclusive brands: None

    Insurance: Health, liability, property

    Program features: Advertising/promotion support; volume discounts on tires; warranties; service bay equipment; exclusive/protected territories; point-of-sale materials; store signage; business services including uniforms; credit card program; and training/education.

    Big O Tires Inc.

    12650 East Briarwood Ave.

    Englewood, Colo. 80112

    (303) 728-5500

    Fax: (303) 728-5700

    Web site: www.bigotires.com

    John Adams, president

    John Hyduke, sr. v.p. franchise development

    Program's name: Big O Tires

    Owned by Big O Tires, a subsidiary of Memphis, Tenn.-based TBC Corp., the franchise program offers exclusive products and selling programs to its more than 400 dealers operating some 572 outlets nationwide. ``You're in business for yourself-but not by yourself,'' the company said.

    Fees: Up-front fee of $30,000 and a monthly royalty fee of 2 percent of gross retail sales.

    Minimum investment: Varies

    Minimum purchase volume: Based on purchase levels

    Merchandise: Offers tires (Big O, Michelin Americas Small Tires brands, Goodyear, Fulda, Yokohama); wheels; shocks/struts.

    Exclusive brand: Big O, Prestige

    Insurance: Liability, property

    Program features: Advertising/promotion support; volume discounts on tires; warranties; exclusive/protected territories; some daily deliveries; service bay equipment; store signage; business services including uniforms; point-of-sale materials; an exclusive brand; credit card program; training/education; store design.

    Bridgestone/Firestone North America Tire L.L.C.

    535 Marriott Drive, Nashville, Tenn. 37214

    (800) 543-7522, Ext. 3385

    Fax: (635) 937-3936

    E-mail: [email protected]

    John Gamauf, president, Consumer Tire Replacement Group

    Barry Feasel, general mgr., family retailers

    Program's name: Bridgestone/Firestone Affiliated Dealer Program

    BFS said its Affiliated Dealer Program is unique because it ``is a direct tire and parts program with 90-day terms and freight pre-paid for 1,000 pounds ordered. Dealers receive a net price on all products to ensure a consistent pricing program.'' The program also includes agricultural, commercial and off-road tires. It includes some 900 dealers operating about 950 outlets.

    Fees: None

    Minimum initial investment: None

    Minimum purchase volume: 75 percent in-house share of passenger and light truck tire purchases and minimum of 200 units per month.

    Merchandise: Offers tires (Bridgestone, Firestone, Dayton, Lemans, Road King, and Fuzion); auto parts; and Interstate batteries.

    Exclusive brands: None

    Insurance: Health (other features to be determined)

    Program features: Advertising/promotion support programs including co-op, joint metro and individualized grassroots promotional plans; warranties; service bay equipment; point-of-sale materials; store signage; business services such as apparel; credit card and discount card programs; bank card processing; purchase resale and car dealer delivery; training/education; store design; Kendall Oil program; NAPA, Auto Zone and Chrysler auto parts; Interstate batteries; Internet development program; new-resident mailings; phone-on-hold program; national account and government sales program; ``Driving Force'' retail sales incentive and ``Race for Rewards'' owner loyalty programs; and training/education program.

    Bridgestone/Firestone North American Tire L.L.C.

    535 Marriott Drive, Nashville, Tenn. 37214

    (615) 937-3668; Fax: (615) 937-3888

    Web site: www.tirestarz.com

    E-mail: [email protected]

    John Gamauf, president, Consumer Tire Replacement Group

    Bill Pace, mgr., TireStarz USA

    (615) 937-3668

    Program's name: TireStarz USA

    TireStarz has 35 distributor/members and 850 participating dealers operating some 900 outlets, according to BFS, the program's owner. Its goal is to assist tire retailers ``sell more tires and improve their bottom line with no monthly or annual fee. Our consistent annual growth each year since 1997 indicates that is happening,'' the tire maker said.

    Fees: None

    Minimum initial investment: None

    Minimum purchase volume: 51 percent of each location's passenger and light truck tire monthly unit sales and a minimum of 150 units per month.

    Merchandise: Offers tires (Bridgestone, Firestone, Fuzion, Dayton, Road King, Peerless, Gillette); auto parts and batteries.

    Exclusive brands: None

    Insurance: Health (adding liability coverage is under consideration)

    Program features: Advertising/promotion support; warranties; service bay equipment; daily delivery that varies by distributor; point-of-sale materials; store signage; business services such as apparel; credit card program; training/education; store design; ``Televantage'' phone-on-hold program; interior display program; national account and government sales program; ``Moving Targets'' new resident mailing; and Internet development site.

    Community Wholesale Tire Distributing Inc.

    3800 North Broadway, St. Louis, Mo. 63147

    (877) 483-7655

    Fax: (314) 241-8944

    Web site: www.itdealers.net

    E-mail: [email protected]

    Phil Berra, president

    Mark Lukefahr, director of marketing

    Program's name: ITD-Independent Tire Dealers

    The Independent Tire Dealers is an affiliated/associated dealer program owned by Community Wholesale Tire Inc. It has 332 participating dealers operating as many outlets. The group said its program is unique because it charges no annual fee.

    Fees: None

    Minimum initial investment: Information not available

    Minimum purchase volume: 50 percent of total tire purchases

    Merchandise: Offers tires (Michelin, BFGoodrich, Uniroyal, Pro-Comp, Goodyear, General, Continental, Dunlop, Toyo, Mickey Thompson, Parnelli Jones Dirt Gripz, Hercules, Remington, Merit, Signet); oil programs; batteries; and auto parts.

    Exclusive brands: Hercules; Remington

    Insurance: Health, liability, property (through an outside vendor)

    Program features: Advertising/promotion support; volume discounts on tires; warranties; service bay equipment; daily deliveries; exclusive/protected territories; point-of-sale materials; store signage and store design; business services, including uniforms; credit card program; training/education; a custom Web site for dealers.

    Continental Tire North America Inc.

    1800 Continental Blvd., Charlotte, N.C. 28273

    (704) 583-8213

    Fax: (704) 583-3983

    Web site: www.continentaltire.com

    Jeremy Lewin, national manager, Gold Program

    Program's name: Gold Dealer

    Continental Tire said its ``Gold'' affiliated/associated dealer program counts 75 distributor/members and the participation of some 1,500 dealers operating as many outlets. ``Local promotions designed specifically for the individual dealer really drive business,'' the tire maker said. About the program's minimum purchase volume of 1,000 units per year, the company believes that objective is ``very attainable''-``considering the strong OE presence of the Continental and General brands.'' Another program feature is a ``UHP Express Program'' allowing ultra-high performance tires to be shipped directly to a Gold dealer member via FedEx. Conti said it plans to expand the program in 2005, and will offer further details in late 2004.

    Fees: None

    Minimum initial investment: 100 unit opening order

    Minimum purchase volume: 1,000 units per year

    Merchandise: Offers tires (Continental, General, and Semperit and Viking (winter tires).

    Insurance: None

    Program features: Advertising/promotion support; volume discounts on tires; warranties; exclusive/protected territories; point-of-sale materials and store signage; and training/education.

    Del-Nat Tire Corp.

    2365 Texas Drive, Memphis, Tenn. 38106

    (901) 775-8122

    Fax: (901) 947-2546

    E-mail: [email protected]

    Dan Hunter, president

    Ed Fabrizio, North American sales mgr.

    Jim Mayfield, v.p. marketing

    Program's name: (individual dealership names)

    While it includes many of the features of a retail marketing group, Del-Nat's program is technically a private brand cooperative owned by 75 stockholder members. It has some 175 participating dealers-representing more than 500 outlets-who enjoy exclusive territories and market exclusive brands. Del-Nat said it is planning new distribution points and new products in 2004.

    Fees: Up-front (proprietary)

    Minimum initial investment: None

    Minimum purchase volume: Proprietary

    Merchandise: Offers tires (Delta, National, Akuret); wheel weights; tire lubricants and sealants; alignment equipment; tools.

    Exclusive brands: Delta, National, Akuret

    Insurance: None

    Program features: Warranties; service bay equipment; exclusive/protected territories; point-of-sale materials; store signage; exclusive brands.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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