BEDFORD, Texas (June 23, 2004) — The Automotive Service Association (ASA) has forged an agreement with OnStation Corp. to provide discounts on the company's customer relationship management system to ASA members.
OnStation's Internet-based OnStation ShopConnect service is designed to help retailers and service centers leverage the Internet to improve customer acquisition, retention and satisfaction, ASA said. The system includes service reminders, targeted promotions, online scheduling, thank-you notes and customer satisfaction surveys.
Retailers can automatically send these communications with e-mail or postcards, ASA said. The feature targets customers who either don't have e-mail or choose not to use it.
“The agreement between ASA and OnStation offers significant value to owners and managers of automotive service businesses who are looking for a fully automated, cost-effective solution that will increase their customer retention, satisfaction and sales,” said Phillip Whalen, president and CEO of OnStation.