ITASCA, Ill. (June 11, 2004) — Nearly 1,900 Midas Inc. locations in the U.S. and Canada have joined the NASCAR Performance Network, an online marketing and locator service to help racing fans find automotive service shops.
Itasca-based Midas said the network is accessed through the “Automotive” tab on the racing organization's www.NASCAR.com Web site. It repordedly is among the top five sport sites on the Internet and averages more than 4.5 million unique users each month.
“Midas is excited to partner with NASCAR to reach new customers and direct them to their neighborhood Midas service centers,” said Rick Dow, Midas senior vice president and chief marketing officer.
The network also provides users with race recaps and analysis, audio and video footage, team news and series standings. Customers can search their ZIP code and get shop locations, directions and types of services performed through the Web site. NASCAR drives consumers to the site through television, print, radio and Internet advertising, Midas said.
Participating Midas shops are identified as NASCAR Performance Network locations.