MUSCATINE, Iowa (June 7, 2004) — ASA Tire Systems and Bandag Inc. have entered into an exclusive licensing agreement to sell TireMaster software for tire and auto service dealerships.
The licensing agreement, terms of which weren't disclosed, enables both companies to leverage their strengths in the marketplace, Bandag said in a prepared statement. TireMaster products— designed, developed and supported by Bandag's Quality Design Systems (QDS) subsidiary—will fill ASA Tire's need for an entry-level product that smaller businesses often request of it, according to a press release. ASA Tire also will benefit from additional options the TireMaster product can offer to existing customers.
“We are thrilled to enter into this agreement with QDS,” said Wayne Croswell, ASA Tire's president. “The TireMaster product will provide ASA with the opportunity to penetrate the lower end of the tire dealer market. In addition, some of the TireMaster features will provide benefits to our customers in both the retail and commercial tire markets.”
The companies said QDS will gain additional market representation for its products from the sales and marketing presence and brand strength offered by ASA Tire. QDS will continue to support TireMaster for new customers brought in by ASA Tire.
“ASA has recognized TireMaster as the viable product line it truly is,” said Mark Davison, Bandag's chief information officer. “This exclusive agreement puts some real horsepower behind a business software system that is ideally suited to smaller scale tire and auto service dealers.”