DIAMOND BAR, Calif. (June 7, 2004) — Ford Motor Co. will be the featured vehicle manufacturer at the Specialty Equipment Market Association's 2004 SEMA Show, Nov. 2-5 in the Las Vegas Convention Center.
“We are very pleased that Ford is returning as our featured vehicle manufacturer for our Las Vegas SEMA Show this fall. Ford has been, and continues to be, a staunch supporter of SEMA and our industry,” said Christopher J. Kersting, SEMA's president and CEO. “Several years ago, Ford had the insight to see the tremendous benefits of working with our specialty equipment member companies to provide its vehicle owners with cars and trucks modified to suit their tastes, lifestyles, and family needs. All parties—consumers, Ford, and our SEMA members—have reaped rewards from this partnership.”
Jim O'Connor, Ford's group vice president of marketing, sales and service, called the SEMA Show “an ideal showcase for our newly redesigned Mustang. The Mustang is a classic hot-rod—sure to strike a chord with SEMA Show attendees, taking them back to their automotive performance roots.”
The show also provides Ford “with the opportunity to showcase the flexibility of our vehicles for personalization and accessorization,” he added.
In addition to Ford, other original equipment manufacturers exhibiting at the show will include American Honda, DaimlerChrysler, General Motors Corp., Hyundai, Kia, Mazda, Mitsubishi, Nissan, SCION, Subaru and Toyota.
Last year's show featured more than 1,500 project vehicles, had approximately 1,000 entries into its new product competition and, according to Diamond Bar-based SEMA, attracted more than 100,000 industry professionals from 145 countries. The SEMA Show is held concurrently with the Automotive Aftermarket Products Expo (AAPEX), which together comprise Automotive Aftermarket Industry Week (AAIW).
More information about SEMA Show 2004 is available at www.SEMAshow.com.