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June 02, 2004 02:00 AM

Study: 90% of female motorists involved in maintenance decisions

Tire Business Staff
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    BETHESDA, Md. (June 2, 2004) — About nine out of 10 female motorists are at least “somewhat involved” in decisions about their household's vehicle maintenance and repair, according to a study by the Automotive Aftermarket Industry Association (AAIA).

    About 78 percent of women felt that following the recommended maintenance schedule is important, the AAIA study found, but only 68 percent said they actually followed it closely.

    The study, Vehicle Maintenance & the Female Motorist, is an analysis of the attitudes and perceptions that drive women's behavior regarding vehicle maintenance and repair. It is available for $295 to AAIA members and $995 for non-members.

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