FINDLAY, Ohio (May 26, 2004) — Cooper Tire & Rubber Co. for the second year will offer a special promotion to give away U.S. flags and flagpoles to customers who buy four Cooper tires.
The promotion will run from Memorial Day through Flag Day and ending on the Fourth of July (May 31 to July 4). The Findlay-based tire maker said about 200 tire dealers gave away some 20,000 flags during last year's promotion.
Cooper said it will provide dealers with promotional materials as well as reimburse them for the cost of the flags and local media advertising. Cooper said it has distributed a marketing kit that includes 30-second radio scripts and print advertising for the flag promotion.