RANCHO CUCAMONGA, Calif. (May 21, 2004) — Falken Tire Corp. will increase prices on high-performance and ultra-high-performance tires by 3 to 10 percent. Light truck and medium truck tire prices will rise 3 percent.
The price increases are effective June 1. The company cited rising raw materials costs in its decision to hike tire prices.
“We have had to adjust our prices due to the realities of today's market,” said Richard Smallwood, vice president of sales and marketing.