CHICAGO (May 20, 2004) — Sears, Roebuck and Co. has started stocking two models of the Kumho Ecsta line to expand its high performance tire offerings.
Sears started carrying Kumho's Ecsta HP4 716 all-season high performance and limited sizes of the Ecsta ASX UHP all-season ultra-high performance tire in early April at all 870-plus automotive center outlets nationwide.
“This arrangement fits our profile for growth of our high performance/ultra-high performance lines,” said Dave Hudrlik, vice president and director of sales for Kumho Tire USA Inc.
Sears flyers in May showed the Ecsta alongside Goodyear Eagle, Yokohama A550 and Sumitomo Srixon4 and HTR tire lines as the retailer's performance tire offerings.