NASHVILLE, Tenn. (May 17, 2004) — Bridgestone/Firestone for a second year will promote its brands with a dual-sided billboard in Times Square in New York City.
The Bridgestone brand, outfitting a Scuderia Ferrari Formula One vehicle, is on one side, while the Firestone brand is on the second, featuring an Indy race vehicle.
“Positioning our flagship brands in this place of advertising significance sends an important message to consumers and our dealers alike,” said Phil Pacsi, executive director, North America consumer tire brand marketing.