FINDLAY, Ohio (May 10, 2004) — Cooper Tire & Rubber Co. has partnered with the Formula Drift Championship Series to supply Cooper's ultra-high performance Zeon ZPT.
The series, which began its inaugural season April 24 at Road Atlanta, is sanctioned by the Sports Car Club of America and will hold four events during its first season. As part of the agreement, Cooper also will have signage at each event, including its Mobile Tour at select events.
“Drifting is taking the motorsports world by storm,” said Carl Casalbore, vice president of marketing and retail sales. “…Cooper Tire's partnership with Formula Drift expands our brand to an emerging market segment and a new customer base.”