WAYNE, N.J. (May 4, 2004) — Castrol Consumer North America has launched a new training series for lube installers, dubbed the Business Improvement Training Series (BITS).
The program launched April 18 with two videos targeted at lube center managers and frontline lube center personnel. Castrol plans to add a new video each quarter. Castrol is requiring membership to receive the series. Initial membership, which includes one video plus other materials such as learning guides and handbooks, costs $50. Additional videos are $20 each.
For more information, contact Castrol at (888) 227-8765 or go to www.castrolusa.com.