NASHVILLE, Tenn. (April 29, 2004) — Bridgestone/Firestone North American Tire and Bridgestone/Firestone Canada Inc. have announced “across the board” price increases of up to 5 percent—plus some sizes of off-the-road tires up to 8 percent—effective June 1.
The price increases apply to replacement and original equipment tires in all channels. They affect Bridgestone, Firestone, Dayton, associate and private brand tires.
“We continue to be faced with a continuing escalation of raw material costs,” said Yuji Tomiyasu, president of BFNT. “While we have taken many affirmative steps in our plants and in our processes to address and attempt to minimize the impact of these rising costs, we have been unable to offset them entirely, even with our increases in efficiencies and productivity.”