CYPRESS, Calif. (April 20, 2004) — Toyo Tire (U.S.A.) Corp. plans to launch a spring promotion for its 33-inch diameter and larger Open Country A/T and Open Country M/T tires for lifted trucks.
The promotion—dubbed “Need a Lift?”—will run from May 1 to June 30. Customers who purchase the tires will receive a rebate ranging from $15 to $25 per tire depending on the size, Toyo said. The program will be offered through Toyo independent dealers.
The promo is the first for the Open Country tires, which were introduced last year and have been adding sizes since then. A spokesman said the aim of the promotion is to get customers to try the product and see its value.
The tire maker also announced it has been awarded the new ISO 9001:2000 certification. The standard, from the International Organization for Standardization, dictates that certified companies conform to a mission and quality policy resulting in a measurable output. Toyo said it has held and maintained the previous ISO standard for six years.