PHOENIX (April 12, 2004) — Bridgestone/Firestone has launched an advertising and marketing campaign to support new products in its Bridgestone lines as well as its new Fuzion tuner brand.
The Nashville, Tenn.-based tire maker is planning a heavy advertising schedule in automotive, consumer and trade publications, TV and radio ads, participation in feature car competitions and a Web site dedicated to Fuzion. The tire maker said it has quadrupled its total ad budget for 2004.
The Web site, www.thefuzionzone.com, provides information on Fuzion tires and an online racing game that allows players to compete against one another for the best time.
To promote the launch of its Bridgestone ultra-high performance Potenza RE050, H-rated Potenza G009 and the mass market Insignia SE200 passenger tires, Bridgestone/Firestone has introduced a new ad tagline for the Bridgestone brand: “Passion for Excellence.” From April 25-May 22, the company will offer a $50 rebate on some Bridgestone Turanza, Potenza and Dueler lines to tie in with its Bridgestone brand ads in Parade magazine, USA Today and several Spanish-speaking publications. The company also plans similar retail sales to tie in with the Indy 500 race, the summer driving season and in the fall.
In New York's Times Square, billboards featuring the Bridgestone and Firestone brands will be displayed prominently. In addition, BFS is promoting the Firestone brand with USA Today ads featuring Indy Racing League drivers and is airing revamped “Where the Rubber Meets the Road” commercials that feature Firestones as tires for active lifestyles.