FINDLAY, Ohio (April 6, 2004) — Cooper Tire & Rubber Co. has signed a sponsorship and supply agreement with Saturn Motorsports that will make Cooper a race vehicle sponsor as well as a supplier to Saturn retailers nationwide through Saturn's performance parts program.
As part of the sponsorships, Findlay-based Cooper will be a major associate sponsor of the Pro FWD Ion vehicle as well as title sponsor for a tuner car. The deal—aimed at promoting the Cooper Zeon family of tires and wheels—also will provide Saturn Motorsports with Cooper Zeon tire and wheel packages to be sold at Saturn retailers.
“This is a great example of taking a motorsports program to the street,” said Ken Warner, vice president of sales and marketing for Cooper's Mickey Thompson subsidiary. “We look forward to cross-promoting our brands with the Saturn Motorsports team to bring our products to performance-minded consumers.”