TROY, Mich. (March 22, 2004) — Tire Wholesalers Inc. is opening a new warehouse in Kalamazoo, Mich., which will begin serving customers April 19.
The new distribution center marks TWI's fourth location in Michigan. Most importantly, the Kalamazoo location is part of a long-term TWI strategy, the wholesaler said.
“We believe there is a significant shift happening in the tire industry,” said TWI President Ross Kogel Sr. “Wholesalers must expand their daily and just-in-time delivery services to stay competitive. Size proliferation and the tire dealer's limited warehousing space make timely delivery a crucial service for our customers. This new warehouse will help.”
TWI said it offers delivery services to all tire businesses in lower Michigan and is rapidly expanding its same-day and next-day delivery capabilities.
“We're pursuing a strategy to help Michigan's tire businesses stay competitive during these market shifts,” Mr. Kogel said. “Businesses need the right tire immediately. Sometimes that is a tire that they do not have in stock, and that is where TWI excels—delivering the tire they need right away.”
The Kalamazoo warehouse is the latest in a series of efforts the company said it has made to offer better service to Michigan's tire dealers. In 2002 TWI doubled its Troy warehouse to 80,000 square feet. The company also added same-day service— twice-a-day—to many businesses in the metropolitan Detroit area.
“The purpose of these strategies is to make our service better for customers of Tire Wholesalers,” Mr. Kogel said. “That, in the end, is our primary focus.”