BOWIE, Md. (March 19, 2004) — The Tire Industry Association (TIA) has found a buyer for its center in Louisville, Ky., and has unveiled a new logo for the group's World Tire Expo (WTE).
The logo depicts the TIA World Tire Expo, with a descriptive line stating the following: “The Conference and Exhibition for the Commercial Tire, Retreading and Recycling Industry.” The group had considered changing the Expo's name but decided to keep the WTE name and create a more descriptive logo that identifies the markets the WTE serves, according to TIA President Larry Morgan.
“We had some debate as to whether it should be called the commercial show, but frankly we felt that, with our efforts to reach out on an international basis, we would be eliminating the recycling community,” Mr. Morgan said.
Roy Littlefield, TIA executive vice president, told Tire Business a buyer has been found for the Louisville center, which was previously occupied by the International Tire & Rubber Association prior to and following its merger with TIA.
He said the association expects to have everything out of the center by May 1 and close the sale on May 5, but declined to comment on the buyer until the sale is finalized. In the mean time, TIA will auction off some of the facility's equipment.
Meanwhile, Bunny McDermott elected not to relocate to TIA's Bowie headquarters and resume her duties as communications coordinator. Consequently, TIA has hired Colleen Wood as marketing director to take over Ms. McDermott's duties as well as the former marketing responsibilities of Michelle Bonner, who also chose not to stay with the association. Ms. Wood will come on board March 22.