BEDFORD, Texas (March 17, 2004) — The Automotive Service Association (ASA) has named Steve Louden chairman of the 2004 Congress of Automotive Repair and Service (CARS) this fall in Las Vegas.
Mr. Louden is the owner of Louden Motorcar Services in Dallas, and a longtime ASA member.
CARS, held annually during Automotive Aftermarket Industry Week, is an educational event and exhibitor showcase for automotive repair and service professionals. It is sponsored by ASA's Mechanical Division and will take place Nov. 4-6 at the Flamingo Las Vegas hotel.
ASA said the event will provide networking opportunities, including the third annual Service Professionals Industry Reception co-sponsored by ASA and the International Automotive Technicians' Network (iATN), and an exhibitor showcase featuring the latest in automotive products and services. In addition, automobile manufacturers will be on hand to present new product technology seminars during the show.
Mr. Louden has been in business 27 years—initially spending a dozen years with Ford Motor Co. in various technical and management positions. During that stint he raced sports cars to numerous championships. In 1977, he founded Louden Motorcar Services Inc.
For 15 years, according to ASA, he has worked to improve the image of the automotive repair business and its technicians through his AMI seminar, “Up Your Image.”