* World market-78 million units.
* Europe accounts for 72 percent, or 56 million units, with Germany representing 77 percent of that, or 43 million units.
* Asia takes 19 percent, or about 15 million units, with Japan accounting for 90 percent of Asian demand.
* North America accounts for 9 percent, or 7 million units; of that, nearly 4.5 million winter tires are sold in Canada.
Source: Group Michelin, Rubber Association of Canada