Why is it that just about everything you read in the trade press about our industry has negative connotations?
I feel extremely proud to be involved in an industry that is so critical to all of our livelihoods.
Modern Auto Care Inc.
Eden Prairie, Minn.
Customer loyalty lost
We need to respect territories and boundaries in the tire business.
A medium-sized dealership like my store competes with about 20 tire shops in a five-mile radius we have in the Bronx. On top of that, big companies that we buy from make it hard by selling to our potential customers, such as towing companies, school bus companies, etc.
And it also kills our profit margin because how can we compete with their pricing? Customer loyalty is a lost commodity in the tire business as a whole.
We need to come back to the basics and respect each other rather than just going after the buck!
Nothing But Tires Inc.
They reached out to him, too
I'm responding to the ``Reaching out at Goodyear'' letter to the editor printed in the Jan. 19 issue of Tire Business.
In February 2003 Goodyear cancelled us as a dealer. We did not receive a letter stating this, but rather received a telephone request for a lunch meeting.
During this meeting with a Goodyear representative, we were informed that Goodyear had cancelled our contract. The reason they gave us: Not enough volume.
A fax was received in December 2002 congratulating us on our sales for the year. In February 2003, the same person sending the fax congratulating us was in fact the person at our lunch meeting informing us of Goodyear's decision.
We are not, as such, a commercial tire dealership but began selling tires in June 2001. We're a one-outlet, full-service truck center with a parts department and eight-bay service department, and we handle all makes and models of trucks. We stocked Kelly and Dunlop in our store, were direct with Goodyear on Kelly and Goodyear tires and also stocked Dunlop tires and Goodyear recaps from another supplier.
We had made progress in government sales and national account sales.
We are proud to say we no longer sell or stock Goodyear, Kelly or Dunlop tires and have no intention of doing so. We now stock Firestone and Kumho tires and are doing really well in our decision to go with these two brands. Goodyear didn't hurt us-they made us stronger.
Are we still wondering why the blimp is deflating?
Charnic ``Bear'' Johnson
T & M Truck Parts Inc.
Name tags needed
I cannot agree more with Dan Marinucci's column (Feb. 16 issue) about uniforms.
Uniforms not only look neat and tidy, they also help to set the employees apart from other customers. Uniforms should be a required part of any size shop, from the smallest to the largest.
One thing that also should be required is a name tag! If not sewn on the uniform, then one should be worn in view at all times.
Customer service rep