BLOOMINGDALE, Ill. (March 4, 2004)—Bridgestone/Firestone is teaming up with Keep America Beautiful Inc. as a 2004 national sponsor of the Great American Cleanup for a third consecutive year.
In support of the Great American Cleanup, each of the company-owned retail stores nationwide will:
* Accept do-it-yourselfer used engine oil from the public for proper recycling at no charge;
* Accept do-it-yourselfer automotive batteries from the public for proper recycling at no charge;
* Accept do-it-yourselfer scrap tires during organized community clean-up days for proper recycling at no charge; and
* Promote Keep America Beautiful's Great American Cleanup with locally developed promotional materials.
Many BFS retail locations will participate in community improvement activities, the company said, and employees will volunteer to help keep America beautiful. In selected locations, the Nashville, Tenn.-based tire maker will sponsor showcase projects to improve the environment and encourage citizens to take responsibility for the condition of their communities. The company will also publish local Keep America Beautiful event information on its Web site, www.MasterCareUSA.com.
The Great American Cleanup, which runs from March through May, is the nation's largest organized cleanup and community improvement program. President George W. Bush is serving as the program's honorary chairman for the second consecutive year.
BFS owns company-controlled tire and automotive service retail locations Firestone Tire & Service Centers, TiresPlus and ExpertTire.
In 2003, volunteers eliminated 3,500 illegal dump sites nationwide, picked up more than 148 million pounds of litter and debris, restored 4,000 playgrounds and recreation areas, and planted more than 1 million trees, flowers and bulbs in just three months, according to BFS. The company's employees will be among 2 million volunteers pitching in this year to make their neighborhoods safer, healthier and more beautiful.
BFS said it embraces a wide variety of environmental programs and commitments, including recycling scrap tires, oil, oil filters, antifreeze, air conditioning refrigerant, batteries and lead wheel weights, as well as other items. Collected scrap tires will be recycled into beneficial uses such as construction material, fuel and rubberized surfaces for playgrounds or roads.
The Bridgestone/Firestone Trust Fund as well as Bridgestone/Firestone North American Tire, L.L.C. also contributed to the Great American Cleanup sponsorship in support of the tire maker's participation through its company-owned stores.