NASHVILLE, Tenn. (March 4, 2004) — Bridgestone-brand tires will outfit a promotional 2004 Nissan Armada sport-utility vehicle during its national advertising campaign this spring.
Bridgestone Dueler H/P tires in size P275/55R20 will be paired with 20-inch Diablo Vienna rims, Bridgestone/Firestone said. The “Armada-OOH Cube” promotion, aimed at young, urban consumers, will feature a customized Armada encased in glass with the tagline, “Break Glass in Case of Adventure,” painted on the outside. The display will travel to nine major markets, including New York, Los Angeles, Miami, Dallas, Atlanta, Chicago, Washington D.C., Philadelphia and Houston.
The 20-inch Dueler tire, new for the tire line, will be available this spring, BFS said.