GREENVILLE, S.C. (March 3, 2004) — Michelin North America Inc.'s BFGoodrich brand has launched the Control Plus, a mass market tire designed to cover about 58 percent of all passenger cars.
The tire—now available in the U.S. in 30 sizes ranging from 13- to 16-inch rim diameters—comes standard with a 65,000-mile limited tread life warranty and free roadside assistance. The Control Plus will have both S and T speed ratings.
“This is the perfect tire for consumers looking for quality, all-weather performance at a great value,” said Thom Peebles, BFGoodrich brand director. “The Control Plus tire provides our dealers with a tire that covers a vast majority of sizes and vehicles and supports our strategy of streamlining the brand's mass market product offering.”
The tire line will replace the Control T/A M80 and the Control T/A M65.