CHARLOTTE, N.C., (Feb. 27, 2004) — Continental Tire North America Inc. (CTNA) has hired Jim Seidel as its director of dealer sales for passenger and light truck tires in the U.S. and Canada.
Mr. Seidel will be accountable for the profitable growth of the dealer sales channel and will oversee the business' regional managers and their teams as well as the key account managers for American Car Care Centers, Tire Alliance Groupe and TreadTech.
Mr. Seidel joins CTNA from Great American Tire & Auto Centers, where he was national sales manager. Prior to that he was a regional fleet manager with Bridgestone/Firestone.
A native of Beloit, Wis., Mr. Seidel is a graduate of the University of Wisconsin, La Crosse. He has more than 15 years of years of tire industry sales experience.