FINDLAY, Ohio (Feb. 23, 2004) — Cooper Tire & Rubber Co. has launched the Zeon ZPT, an addition to its performance tire line targeted at “tuners.”
The ZPT is aimed at specialty equipment consumers who buy sporty tires and other aftermarket performance equipment to enhance their vehicles, the Cooper said. The ZPT is part of Cooper's initiative to target the high-performance tire market, especially the tuner segment, which Carl Casalbore, vice president of retail sales and high performance tire development, said, “is rapidly becoming the most influential automotive enthusiast group in the performance tire market.”
The tire features an aggressive directional tread design and tapered tread profile for exceptional handling, grip and even wear, Cooper said. The H-rated performance tire is available in 17 sizes, in 15- to 18-inch rim diameters.