WASHINGTON (Feb. 20, 2004) — A coalition of auto manufacturers and retailers are joining with student and military organizations to address the nationwide shortage of auto technicians.
Automotive Retailing Today has created a new Web site, www.autojobstoday.org, to provide military personnel, students and others with information about technical training, careers and salaries. It also is collaborating with the Armed Forces on a new initiative, Hire the Heroes, to link auto dealers with the enormous pool of skilled workers who leave the military every year.
Both programs are designed to show young technical workers that they can expand their skills and earn good money as auto technicians, according to Jim McGurn, vice chairman of ART and vice president of BMW U.S.A.
“We need to use the word 'technician' and get rid of the old word that begins with an 'm,'” Mr. McGurn said at a press conference in Washington. Representatives of the military at the same press conference said there are links on their job Web sites allowing all prospective employers—including independent repair shops—to post help wanted ads.