XCARET, Mexico-American Car Care Centers (ACCC) Inc. will add three new lines later this year to its exclusive American Radial private brand.
During the marketing group's dealer/distributor meeting Feb. 5-8 at a resort in Xcaret, ACCC President Len Lewin told Tire Business the passenger/LT brand will add a sport-utility vehicle tire line, a broader ``power'' line covering a number of different SKUs and an entry-level tire. He called American Radial an ACCC ``staple'' that will continue to be at the core of the group's dealer program.
The meeting, marking ACCC's 15th anniversary, drew a record 900 attendees to the event.
about an hour from Cancun, Mexico. (A full report will be in the March 1 issue of Tire Business.)