MEMPHIS, Tenn. (Feb. 11, 2004) — Jim Mayfield has joined Del-Nat Tire Corp. as vice president of marketing, replacing Dennis Cates, who left the company to pursue other interests.
Mr. Mayfield, who joined Del-Nat Jan. 26, will be responsible for all marketing and product management functions.
Prior to Del-Nat, he had worked at Continental Tire North America Inc. as director of General brand management. He served at Conti for nine years in various capacities, including director of marketing, national director of mass merchandising sales and product marketing and as vice president, original equipment sales for the passenger and light truck division.
Mr. Mayfield entered the tire industry in 1981 with Michelin Tire Corp., where he held various positions in replacement and OE sales.