AKRON (Feb. 9, 2004) — Officials from Goodyear's farm tire division soon will meet with its 10-member dealer advisory board to brainstorm ideas for promotions to help even out the year from planting to harvest.
Jim Bamer, national sales manager for Goodyear/Kelly farm and specialty tires, told Tire Business that Goodyear hopes to smooth out the peaks and the valleys in the year. Promotions traditionally are at the peak times, planting and harvesting, with long lags in between, he said.
He said it's too early to guess what may be involved, but a smoother year will be better on bottom lines for both Goodyear and dealers. If any workable ideas come out of the meeting, a plan may be implemented yet this year, he added.
Meanwhile, the farm tire division also hopes to sign on more Goodyear dealers to sell rubber track for skid steers.
“It's a new revenue stream for Goodyear farm tire dealers,” he said.