Bridgestone/Firestone has signed on as the official tire of the Milwaukee Mile motorsports facility.
The Nashville-based tire maker said the multi-year agreement includes both the Bridgestone and Firestone brands.
The track is currently the only place scheduled to host both the Indy Racing League and the Champ Car World Series in 2004. Cars in the Champ Car event will be outfitted with Bridgestone Potenzas; cars in the IndyCar Series and Menards Infiniti Pro Series will sport Firestone Firehawks.
``It's such a unique opportunity for us to be able to showcase both our brands at one venue, and there is certainly no more appropriate place for us to do that than at the Mile,'' said Al Speyer, BFS executive director of motorsports.