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January 21, 2004 01:00 AM

Mickey Thompson brand drag radial launched

Tire Business Staff
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    FINDLAY, Ohio (Jan. 21, 2004) — Cooper Tire & Rubber Co.'s Mickey Thompson brand is launching a new drag radial tire, the ET Street Radial.

    The performance brand also signed on with the PRO Hot Rod and Muscle Car Nationals racing series to form a new class, the Mickey Thompson Mean Street, to help promote the ET Street Radial.

    The new DOT-approved, street legal tire is currently available in one size, P275/60R15, with others in development. Cooper's Mickey Thompson subsidiary said the new tire features a soft drag compound for traction on the drag strip, radial construction for reduced rolling resistance, a low-void, directional tread pattern for dry traction and a polyester ply and steel belts for strength.

    Findlay-based Cooper bought Mac-Trac Tire Co. Inc. last year in a deal that included the Mickey Thompson and Dick Cepek brands.

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