FINDLAY, Ohio (Jan. 21, 2004) — Cooper Tire & Rubber Co.'s Mickey Thompson brand is launching a new drag radial tire, the ET Street Radial.
The performance brand also signed on with the PRO Hot Rod and Muscle Car Nationals racing series to form a new class, the Mickey Thompson Mean Street, to help promote the ET Street Radial.
The new DOT-approved, street legal tire is currently available in one size, P275/60R15, with others in development. Cooper's Mickey Thompson subsidiary said the new tire features a soft drag compound for traction on the drag strip, radial construction for reduced rolling resistance, a low-void, directional tread pattern for dry traction and a polyester ply and steel belts for strength.
Findlay-based Cooper bought Mac-Trac Tire Co. Inc. last year in a deal that included the Mickey Thompson and Dick Cepek brands.