Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • Mid-Year Report
  • ADAS
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
January 19, 2004 01:00 AM

Goodyear sells tires online

Miles Moore
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Successful trials in 2001-02 with e-commerce in Chicago and Atlanta have led Goodyear to offer that feature permanently on the Web sites of two of its subsidiaries-Just Tires and Dunlop Tire.

    On those units' Web sites-www.justtires.com and www.dunloptire.com-tire buyers can shop among local retailers to get the best deal possible on Goodyear and Dunlop tires, according to Janice Consolacion, Dunlop manager of marketing research and advertising research.

    The Dunlop program is voluntary among Dunlop dealers nationwide, with more than 800 locations signed up to date, Ms. Consolacion said. ``All they need to do is add their pricing information into the system,'' she said. ``We originally offered this to a test group, but it's been open to all Dunlop dealers the last couple of months.''

    The Just Tires program, meanwhile, is available in all areas that have Just Tires dealerships. Besides Chicago, there are Just Tires outlets in Philadelphia, Los Angeles, San Jose and Sacramento, Calif., Raleigh-Durham, N.C., and Baltimore-Washington, D.C.

    Goodyear placed the e-commerce option on the Dunlop Web site, rather than the Goodyear site, because Dunlop customers tend to be more savvy about the Web than the usual run of tire buyers, Ms. Consolacion said.

    ``Dunlop's biggest market segments are performance and SUV tires,'' she said. ``Consumers who want these tires are more likely than other customers to search the Internet for information, so we are targeting those people who actually are looking at the Net in the first place.''

    Consumers can reserve a convenient time to pick up their tires, and thus be assured they'll be in stock when they come in, she said. Dealers can plan their service schedules accordingly and can still serve e-commerce customers in an advisory role, just as they can with in-store customers, she added.

    ``A dealer still has the opportunity to discuss the fitment with the customer, so he can make sure this is the tire the customer really needs,'' Ms. Consolacion said.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Conti rolls out new taglines for Conti, General brands
    2
    Discount Tire installs RoboTire at Arizona store
    3
    Yokohama's operating profits drop despite higher sales
    4
    Average executive salaries found in Tire Talent report
    5
    Icahn auto reports Q1, 1st half losses on lower sales
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • Mid-Year Report
    • ADAS
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION