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January 14, 2004 01:00 AM

Bridgestone/Firestone signs on as official tire for racing venue

Tire Business Staff
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    NASHVILLE, Tenn. (Jan. 14, 2004) — Bridgestone/Firestone has signed on as the official tire of the Milwaukee Mile motorsports facility, the Nashville-based tire maker said.

    As part of the multi-year agreement, both the Bridgestone and Firestone brands will serve as official tires for the venue. The track is currently the only place scheduled to host both the Indy Racing League and the Champ Car World Series in 2004, BFS said. Cars in the Champ Car event will be outfitted with Bridgestone Potenzas, and cars in the IndyCar Series and Menards Infiniti Pro Series will sport Firestone Firehawks.

    “It's such an opportunity for us to be able to showcase both our brands at one venue, and there is certainly no more appropriate place for us to do that than at the Mile,” said Al Speyer, executive director of motorsports for BFS.

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