WASHINGTON (Oct. 31, 2003) — The Rubber Manufacturers Association's third annual National Tire Safety Week—part of its “Be Tire Smart—Play Your PART”—campaign, will be April 25 to May 1.
The safety week uses partnerships, educational materials, consumer events, media outreach and public service announcements to encourage motorists to check their tires once a month. The larger campaign is devoted to educating consumers about the importance of tire care and maintenance.
The RMA said research this year found that only 14 percent of drivers check their tire pressure properly, and 45 percent of drivers wrongly believe they are better off with underinflated tires if they're taking a trip with a fully loaded vehicle.
The RMA also will have a tire safety week booth as well as its own booth at the Specialty Equipment Market Association/International Tire Expo show, Nov. 4-7 in Las Vegas.
“Our goal is to reach every American motorist with crucial tire care and safety information, and the most effective way to do that is to enlist the active participation of the industry partners across the country,” said Donald Shea, president and CEO of RMA. “That's why we're encouraging all tire dealers to join us to promote important safety messages to motorists.”
The RMA provides materials and guidelines for sharing tire safety messages with consumers. The RMA said 4,000 tire retail outlets offered the “Be Tire Smart” brochures last year.