GREENVILLE, S.C. (Oct. 31, 2003) — Michelin North America Inc. is expanding the BFGoodrich Rugged Trail T/A line by seven sizes.
The new sizes include P235/75R15, P225/75R15, P265/70R17, P235/70R16, P245/70R16, P215/75R15 and 31x10.50R15 LRC.
“With the addition of these seven new sizes, the Rugged Trail T/A line now covers all top 10 P-metric sizes according to the 2002 Rubber Manufacturers Association's data,” said Scott Dishman, light truck category manager for Michelin's BFGoodrich brand. “Dealers now have a tire that covers more than 85 percent of the total market.”
At the Specialty Equipment Market Association/International Tire Expo show, Nov. 4-7 in Las Vegas, the tire brand plans to highlight its off-road products with an Off-Road Action Center at its booth. The exhibit will include live product installations of the BFGoodrich Mud-Terrain T/A KM on a Chevrolet Silverado Z71 pickup Nov. 4-5.