ITASCA, Ill. (Oct. 29, 2003) — Midas Inc.'s 1,900 automotive service shops in the U.S. and Canada will begin selling Bridgestone and Firestone brands under an authorized dealer agreement with the tire maker, the companies said.
The shops will sell tires for cars, light trucks, vans and sport-utility vehicles “at competitive prices,” Itasca-based Midas said. Bridgestone/Firestone said it will supply tires to Midas shops through more than 5,000 dealers, company-owned stores and distributors in North America.
“The addition of these lines of well-respected brand tires at Midas shops is a major first step in competing for maintenance and fleet business,” said Alan Feldman, president and CEO of Midas. “Although some of our dealers have previously offered tires, this new alliance marks the first system-wide tire program available to all Midas shops throughout North America.”
Midas, which previously said it will focus its retail push on brakes, exhaust and maintenance services, said it also wants to earn a share of the $28 billion maintenance market and the $6 billion fleet business.
Midas customers also will receive all Bridgestone/Firestone product warranties as well as free tire replacement, mounting and balancing.
“We will be developing mutually beneficial working relationships between Midas dealers and the Bridgestone/Firestone tire distributors in local markets throughout the United States and Canada,” said John Gamauf, president of consumer replacement tires for BFS.