'Truth' was terrific
Your special Sept. 22 ``Tires-Truth vs. Perception'' issue of Tire Business was terrific. It covered a wide variety of topics I enjoyed. As a 30-year veteran of our industry, it was a stroll down memory lane on a lot of the articles.
President, Warren Tire Center
I have been in the tire business my whole life. My father was in the tire business and my grandfather was in the tire business. Your ``Truth vs. Perception'' issue is the best publication I have ever read to protect the tire industry.
I will keep this as a reference to go back to for years, and I'll also make copies of some articles to share with customers and employees. Thank you.
Owner, Flip's Tire Center
Van Nuys, Calif.
Great job, Tire Business staff and Chuck Slaybaugh, and excellent timing on the special issue! I particularly like the treatment given in your articles. The timing is right because the tire manufacturers are desperately looking to find the way to increase margins, and so are the dealers.
Hopefully, Larry Morgan can ``stem wind'' the Tire Industry Association in getting their membership on board to ``quit giving it away.'' Thanks for telling it like it is.
Your poster stuck in the middle of the ``Truth vs. Perception'' issue stated that after every tire purchase, dealer personnel should show the customer where on the vehicle to find the manufacturer's recommended air pressure.
This is way out of line! You have to look at what tire you are putting on the vehicle and find a happy medium. The tire pressure recommended by the car manufacturer is way too low and will chop up the tires.
For example, 32 psi is recommended for a Ford Taurus. The most common tire we install on these cars is a Goodyear Integrity with maximum air pressure of 44 psi. We set the tire pressure at 40 psi. They run great at 32 psi, but the car eats the tires up in short order.
I have been in the tire business for 25 years and this has been a constant battle-what the tire manufacturer says vs. what the car manufacturer recommends.
The car maker just wants your car to ride cushy and could care less about tire wear. When that situation arises, they send me the upset customer with a ``defective'' tire.
Manager, Jenkins Automotive Goodyear Inc.
A vote for free air
I agree with Mr. Labuda about gas stations charging for air for tires (``Truth vs. Perception'' issue).
We own a small tire shop in Florida. When people come by our shop for air, it costs nothing for us to check and put the right amount of air in their tires. We also tell them that, when they need the air checked, to come by any time. Some of our customers come by once a month.
Tina L. Byers
Owner, P&T Supplies