TORONTO (Oct. 6, 2003) — About 70 percent of cars in Canada have at least one underinflated tire, according to a joint industry-government study that will kick off a Canadian consumer education campaign.
The Rubber Association of Canada and the Canadian government, which partnered to conduct the study, plan to launch the campaign formally during a media event Oct. 8 in Toronto at a public tire clinic conducted by students from Centennial College. A similar program—“Be Tire Smart, Play Your PART”—was launched in the U.S. by the Rubber Manufacturers Association earlier this year. It focuses on educating consumers about pressure, alignment, rotations and tread and their impact on tire safety.
At the news conference, officials also will release more findings from what is being called “Canada's largest ever tire inflation study.”