SUWANEE, Ga. (Sept. 30, 2003) — Maxxis International recently ranked fifth in Taiwan's Top 10 Global Brands, a ranking by Interbrand, an international brand consulting firm.
Rankings were compiled with a three-month survey of more than 1,000 companies and were based on brand value, marketing promotion, market status and development potential, Suwanee-based Maxxis said. The company was the only tire maker on the list, which also included computer, software and communication equipment producers, a food and beverage maker, and a bicycle manufacturer.
Maxxis is a unit of Taiwan's Cheng Shin Rubber Industry Co. Ltd.